Be the trend
It is just everything boring in this all world / industry / situation.What is the point of recycling trends and pretending to be in-the-know? What are the benefits for a brand to vintag-ize the present and mix current trends / behaviours with its core brand when it is of ANY benefits? Do the “creative” people behind this campaign really think putting a camera in Alexa Chung and directing her to shoot Karl Lagerfeld will enhance Chanel’s prestige?
Don’t get me wrong Karl Lagerfeld is great, Chanel a wonderful brand, Alexa Chung has amazing taste and hair (btw. the same I aimed for a couple of years ago..and the same “dye style” as MIA..) but all of this cannot make a good cocktail..even with a cherry on the top. What does this piece of ad tell you? Yes that Chanel ad agency is too lazy to come up with a distinctive concept or that the brand is too old to risk itself in modelling new ad ideas or personas.
Here it is the perpetual question of who are the trend setters and who are the followers?
Instead of wearing jeans (shirts, panties, jackets…be it the trend), BE THE TREND.
Forget the world and take off the top, then you do not even need to think of style afterwards!
